Minh Dynasty
Minh Dynasty

HAN KJØBENHAVN 3D EYEWEAR CAMPAIGN

The Han Kjøbenhavn 3D eyewear campaign, launched in 2020, introduced a new bespoke eyewear line while staying true to the brand's DNA from previous campaigns.

Taking inspiration from the popular 00's game, The Sims, the campaign featured 3D scanned faces of local and international community members including Danish global pop-star, MØ. This innovative approach resulted in the campaign achieving the highest reach on Han Kjøbenhavn's social media channels to date, showcasing the brand's commitment to creativity and pushing the boundaries of traditional eyewear campaigns.

 

3D designer: Alix Smed.

Creative Direction: Minh Dynasty, Thinh T. Petrus Nguyen.

Minh Dynasty
Minh Dynasty

HAN KJØBENHAVN 3D EYEWEAR CAMPAIGN

The Han Kjøbenhavn 3D eyewear campaign, launched in 2020, introduced a new bespoke eyewear line while staying true to the brand's DNA from previous campaigns.

Taking inspiration from the popular 00's game, The Sims, the campaign featured 3D scanned faces of local and international community members including Danish global pop-star, MØ. This innovative approach resulted in the campaign achieving the highest reach on Han Kjøbenhavn's social media channels to date, showcasing the brand's commitment to creativity and pushing the boundaries of traditional eyewear campaigns.

 

3D designer: Alix Smed.

Creative Direction: Minh Dynasty, Thinh T. Petrus Nguyen.